Marketing Breakdown

Allan Woodstrom's Marketing Blog

No Marketing Budget? Try Craigslist

with 2 comments

It doesn’t talk much to start a services-based company, if you are willing to do the work yourself. It does however take a little bit of time and money to do some marketing and attract new customers.

In a recent discussion with a friend trying to start a services-based company, he figured it would be easiest to connect with potential customers online. As an SEO guy, I told him he was right, but that it would be difficult in a competitive space to build a site from scratch and hope to compete with long established companies. That’s not to say that I wasn’t hard headed enough to try it, but we had to be realistic from the start.

With little or no budget outside of building and hosting a site, we tried posting ads and links to the site from craigslist. Much to my surprise, it resulted in some phone calls!

Lesson learned: If you have no marketing budget. Give Craigslist a try, and don’t be afraid to post every day.


Written by Allan Woodstrom

August 18, 2008 at 4:00 am

2 Responses

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  1. If u post everyday on Craigslist ,ur IP address will be blocked and u can never be able to use it, i have experienced this


    August 19, 2008 at 11:39 am

  2. Interesting comment. It is important not to spam.

    Allan Woodstrom

    August 19, 2008 at 1:26 pm

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