Marketing Breakdown

Allan Woodstrom's Marketing Blog

Facebook Connect Not For Every Web Site

leave a comment »

Facebook Connect is the “next evolution of Facebook Platform” allowing developers to integrate Facebook into their own web sites.

Facebook CEO Mark Zuckerberg has said that privacy will be intact as Facebook expands outside of its walls, however after speaking with many of my friends who are Facebook power users, many of them seem skeptical about expansion at the risk of mixing their personal and professional lives.

To preface further discussion, most of my friends are around 25 years old and have been on Facebook for over four years since the days when they were in college. Many of them use Facebook to post pictures of their Friday nights, to connect with friends of the opposite sex, to evesdrop on old acquaintances, to learn about new acquaintances and to send messages.

Additionally, most of my friends use the internet to learn, connect and discuss things that pertain to them professionally. Almost none of them use Facebook for professional purposes.

Facebook Connect is being added to professional blogs and other web sites that offer professional discussions has many of my friends concerned that this could take the fun out of Facebook.

I think many of my friends would be much more receptive to this service on professional/business focused web sites from a site like Linkedin. From here, professional discussions online could remain on a professional platform.

For web sites focused on personal hobbies and interests like health & fitness, sports, music and video games, Facebook Connect could work out nicely. Despite what some people hype the service to be, it’s not for everything.


Written by Allan Woodstrom

December 7, 2008 at 9:27 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: