Marketing Breakdown

Allan Woodstrom's Marketing Blog

Bounce Rate: The Forgetten Rule of SEO

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Search the internet for SEO rules, tips, secrets and guides and you’ll certainly find enough information to start optimizing your site.

From there after you do all of your keyword research and incorporate your key words into your meta tags, headers, text and anchor text, chances are you’ll get some new visitors to your website.

Overtime, chances are good that your rankings will eventually drop. Early in my experience, I attributed this to timing and the creation of new pages with similar content. While I was partly correct, I definitely underestimated the importance of user behavior and the minimization of my bounce rate

What can you do to minimize your bounce rate?

  1. If you are a local service company, get local. If you are in Kansas offering cleaning services, attracting a visitor from California does you no good. Chances are the visitor will leave the site without looking at any further pages. Include your geography in a lot your keywords and pages.
  2. Get specific. A potential customer looking for something specific has a higher chance of sticking around on your site if you offer specifically what they are looking for. The searcher may also be closer to making their purchase decision if they are searching for something specific.
  3. Make sure you have a clean design. Nothing can ruin your credibility as a good company if your site looks like it was designed in 1997 on Geocities.
  4. Administer some A/B testing  prior to launching a redesign. Show a few people a couple of designs and test how easy it is for them to find the types of information they are most likely searching for.
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Written by Allan Woodstrom

December 29, 2008 at 10:45 pm

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