Marketing Breakdown

Allan Woodstrom's Marketing Blog

Facebook Grader is Hilarious

with 3 comments

From the makers of Website Grader, comes Facebook Grader – an application that measures your reach and authority on Facebook. Not that I scored horribly, but I think this is a hilarious measurement made for older social media marketers who want to see how popular they think they are.

A Facebook power user doesn’t care about their reach and authority within a group of fake friends. Most power users care about keeping in touch with real friends, sharing real things and of course snooping on other people’s business.

I’m actually a fan of HubSpot’s Website Grader, but I don’t necessarily see the point of Facebook Grader as a measurement of a user’s authority. I would however take it more seriously if it measured the reach and authority of a Facebook Application.

Now that I’ve bashed Facebook Grader from the 25-year-old Male perspective, it’s actually a really smart marketing idea for Hubspot. The application is good link bait and will attract the older marketers who are clueless enough about social media marketing that they will actually use it and perhaps consult with HubSpot. Mashable didn’t think it was so bad either. What do you think?

BTW: I got a 77.

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Written by Allan Woodstrom

January 19, 2009 at 10:00 pm

3 Responses

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  1. You might be right, but then again, Twitter Grader seems to have been awfully popular — and I’d argue it’s kind of useful.

    Then again, I have a biased opinion — since I’m with @hubspot.

    Lets wait and see.

    dharmeshs

    January 20, 2009 at 12:14 am

  2. […] Ads, Google Print Ads, Newspapers | by Allan Woodstrom Amidst the inauguration, the release of Facebook Grader, and again more inauguration coverage – Google announced yesterday that they were discontinuing […]

  3. I encourage you to think deeper about how this can be used from a sales and marketing perspective.

    Peter Caputa

    January 25, 2009 at 10:39 am


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