Marketing Breakdown

Allan Woodstrom's Marketing Blog

New Hyundai Commercial Exemplifies Consumer Focused Marketing

leave a comment »

Marketing over the last five to ten years has become extremely focused on consumers; what they want and what they need. When I heard the first sentence of a new Hyundai commercial promoting the Hyundai Assurance program, I was drawn to the simplicity by which they described their latest consumer-focus commercial.

“This is a car commercial, but it’s not about the cars, it’s about the people who buy them.” Said Hyundai’s car commercial seen below.

The consumer-first, product-second approach works well in just about any industry. People want to know how a new product or service will do for them, not what has changed since the last underachiving product was released.

Advertisements

Written by Allan Woodstrom

January 25, 2009 at 9:31 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: