Marketing Breakdown

Allan Woodstrom's Marketing Blog

New Hyundai Commercial Exemplifies Consumer Focused Marketing

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Marketing over the last five to ten years has become extremely focused on consumers; what they want and what they need. When I heard the first sentence of a new Hyundai commercial promoting the Hyundai Assurance program, I was drawn to the simplicity by which they described their latest consumer-focus commercial.

“This is a car commercial, but it’s not about the cars, it’s about the people who buy them.” Said Hyundai’s car commercial seen below.

The consumer-first, product-second approach works well in just about any industry. People want to know how a new product or service will do for them, not what has changed since the last underachiving product was released.


Written by Allan Woodstrom

January 25, 2009 at 9:31 pm

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