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Allan Woodstrom's Marketing Blog

Make the Most of “National ‘Something or Other’ Months”

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Ever wonder why each month seems to be “National ‘Something or Other’ Month?”

It’s called Marketing.

I will preface this entire article by saying, I don’t think that all “National ‘Something or Other’ Months” are bad or get lost in the shuffle. In fact, I would even go as far as to say for healthcare marketers, “National ‘Something or Other’ Months” can be quite effective.

Just yesterday I received an email that said,

“March is colon cancer awareness month.

Please schedule your colonoscopy or encourage your friends and family members over the age of 50 or if you have a family history.”

The email was from a colleague, who received it from an employee at Minnesota Gastroenterology, P.A.  The stories are great and it looks like they are using a local media partner to help spread the message. This is a great example of a local healthcare group making the most out of a “National ‘Something or Other’ Month.” I am sure their schedulers are busy this month making appointments for the rest of the year.

Finally, this post wouldn’t be complete with me getting on my soapbox and preaching the use of social media. I didn’t see that Minnesota Gastroenterology had posted the videos to YouTube. A comScore report in December 2009 showed YouTube accounted for 25% of all searches done on Google sites. In total, YouTube alone had a higher search volume than on all of Yahoo’s sites. It might not produce dynamite results, but it might be worth getting a few extra hundred people to the Minnesota Gastroenterology web site over the next couple of months.


Written by Allan Woodstrom

March 3, 2009 at 7:29 am

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