Marketing Breakdown

Allan Woodstrom's Marketing Blog

Six Main Factors of Search Engine Optimization (SEO)

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Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential.

Number of Incoming Links – The more links going into a page, the more “respected” and higher ranking a page will be on Google. This can be taken one step further, in that a link coming in from a page with lots of links going into that page is worth more than a link coming from a page with very few links coming in.

Incoming Links Anchor Text – Links with keywords as the anchor help Google decide what the page is about. Internal anchor texts are an easy way to influence this.

Coding – Google spiders have only so much time to read all the pages on the Internet. If your pages have long backend codes, Google might not read all that is on your pages.

Titles, Text and Descriptions – Whatever keyword you are targeting, make sure it is present in your page title, description, headings and page content.

Visitor Behavior – Google tracks everything users do through the Google toolbar, web browser. If people click on your page, then go back to Google to look for another page with better information, Google will drop your pages in a hurry.

Timeliness – Old pages don’t get much love on Google. That’s why search marketers love blogs.

Disagree with me? I’d love to hear what you think I missed.


Written by Allan Woodstrom

October 18, 2009 at 8:49 pm

One Response

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  1. This is a test comment – curious if the default on WordPress is to use nofollows on comment links.

    Check out for more great tests.

    Or make that Josh Neiman’s Twitter profile


    November 4, 2009 at 11:29 am

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