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Allan Woodstrom's Marketing Blog

Another Very Nice Social Media Video from Erik Qualman

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Erik Qualman of Socialnomics.net released another very informative video about the return on investment of social media marketing.

Noted Statistics:

2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.

3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.

6. Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers

7-8. Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states (understanding this doesn’t account for unique vs. repeat visitors, etc.)

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Written by Allan Woodstrom

November 23, 2009 at 9:06 am

Posted in Uncategorized

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