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Allan Woodstrom's Marketing Blog

Going Green & Word-of-Mouth Marketing

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Going Green – Corporate Social Responsibility – Sustainability – Whatever you want to call it – Prior to the current economic climate, companies big and small were all buying into the concept that going green could improve their bottom line.

The general thought behind this belief was that a large enough segment of consumers cared enough to not only purchase, but also promote products to their friends that they deemed as better for the environment.

For a time this worked, but as more and more companies transitioned it became less and less of a competitive advantage, which combined with an increased overhead caused many companies to discontinue any green initiative.

It’s a shame that the only reason many companies choose to go green was to make more green, but moving forward if we ever want this movement to continue – it has to come from consumers.

This post was inspired by this nice viral video by the AARP:

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Written by Allan Woodstrom

January 13, 2010 at 10:21 pm

Posted in Marketing

Tagged with , ,

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