Billboard Marketing and Advertising Philosophies

Depending the industry, chances are you have been approached on some level about putting up a billboard. You may want to consider it, however before signing off you should make sure expectations are clearly set.

Remember that your audience has between two and eight seconds to understand and react to your message and that it takes approximately nine impressions before a message sticks. For the average passerby who isn’t paying any attention, it can be difficult. To combat this, make sure your billboard is simple, has an easy follow up and that it is not the only way you going to market a product or service.

Below is a simple list of dos and dont’s, when planning and considering placing a billboard:

Do:

• Place a billboard if you are looking for brand awareness.
• Keep your message simple.
• Add a web address and phone number for people looking for more information.

Don’t:

• Place a billboard with too many key messages.
• Expect to be able to clearly measure ROI, unless you use a vanity phone number or url, which starts to defeat the purpose of branding.
• Expect just because you put a phone number on a billboard it will prompt people to call you.